Digital PR BirminghamWhat we do
Three ways to get a Birmingham business named in the press, all of them earned editorially.
Data campaigns
We build original research from public records and government statistics, then write it as a story with a clear finding. This is where most of the coverage on this site came from, and it is the work that scales, because one dataset gives every regional paper its own angle.
Expert commentary
Your specialists quoted on a story a newsroom is already writing. Shorter lead time than a data campaign, and it puts a named person from your business into the piece.
Reactive PR
Something breaks in your field and a journalist needs somebody who can explain it that afternoon. We watch the wires and the trends, and move the same day.
Why local matters here
A Birmingham Mail headline reaches the people who might actually walk into your business, which is why we cut every study by region as well as nationally.
A study built on national data can nearly always be cut by region. The same research that gives a national desk its lead paragraph gives the Birmingham Mail, the Express & Star and the Coventry Telegraph a number about their own patch. That is how one piece of work turns into coverage in several papers in the same week, which is what the examples on this site show.
How we work
Earned links only
Every placement is an editorial decision by a journalist, and we do not pay for coverage.
An agreed number
We set the link target before the campaign starts and keep publishing stories at no extra cost until we hit it.
Campaign by campaign
There is no retainer and no lock-in, so you can run one campaign and decide about the next once you have seen the coverage.
You see the working
Every placement is a live link you can open, and the method behind each study is written out so anyone can check it.